A Mobile Wallet Campaign Through the Eyes of the Consumer

In the ever-evolving landscape of digital convenience, the integration of mobile wallets has revolutionized the way we shop, making transactions smoother and more efficient than ever.

Let's explore how a savvy consumer can make the most out of their mobile wallet while navigating the aisles of their favorite store. Follow along a hypothetical consumer, Sarah, from the beginning of her consumer journey to redemption.

Step 1: Sarah views a promotion from her favorite brand. 

Sarah is spending time on social media when she sees an ad for her favorite haircare brand. It includes a $3.00 off coupon on her next purchase. Not wanting to pass up the deal, she swipes up to save the coupon to her mobile wallet. 

Step 2: Sarah saves a mobile wallet coupon to her smartphone. 

Sarah opens a mobile web page that includes an image, the offer name, and a button that reads “Add to Wallet.” She taps the button to save the offer. 

Because the mobile wallet is pre-installed on nearly every iOs and Android device, she is able to access her saved coupon immediately. She can view the offer details and expiration date all in one place. 

Step 3: Sarah receives a reminder. 

Two days later, Sarah is out running errands when she passes by a store that carries her favorite haircare brand. The retailer sells the product featured in her ad. 

When she glances down at her phone, she receives a notification from the brand. It reads, “Don’t forget to use your $3.00 off in store today!” Sarah realizes that this is the perfect opportunity to pick up another bottle of her favorite shampoo. She walks into the store.  

Step 4: Sarah redeems the coupon.

While in the store, Sarah picks up her favorite shampoo and a few other items that she had on her shopping list anyway. She goes to the register, and at the point of checkout, she uses a quick tap at the reader to redeem her mobile wallet offer. The $3.00 coupon is successfully redeemed and Sarah is happy that she got a deal on a product that she loves. 

Step 5: Updated mobile wallet pass gives Sarah a future offer. 

Later that evening, Sarah notices that her mobile wallet pass has been updated. It no longer features the original “$3.00 off” coupon, but has been updated to a Buy One Get One free offer the next time she shops. Because she had such a great experience with her first coupon, Sarah is excited to receive additional promotions from a brand she already shops with anyway.  

Is your brand already utilizing the mobile wallet channel to reach consumers? 

If not, there is no better time than the present to start. 

Through mobile wallets, like Apple Wallet and Google Wallet, brands and retailers are able to reach their consumers where they already are – on their smartphones. With relevant deals and promotions, engaging messaging capabilities, seamless in-store redemption, and dynamic updates to feature new offers - mobile wallet passes are the ideal modern promotions channel. 

That’s why there’s ZenAgain. Work with us to deliver smart promotions that simplify the customer journey and drive purchase, retention, and loyalty.